In 2025 the panorama for social media platforms is altering. Customers are shifting networks and becoming a member of much more apps than earlier than. In line with The Sprout Social Index™, 30% of individuals plan to make use of social extra in 2025, whereas 56% plan to maintain their utilization the identical.
So what does this imply for manufacturers who need to join with their preferrred clients? It’s not merely a case of posting on each social media platform and hoping for one of the best. Completely different apps have totally different demographics, content material sorts, methods to interact and extra.
Maintaining with new and current platforms is crucial if you wish to interact your present group and increase it. This text will clarify one of the best social media platforms for enterprise advertising and marketing, so you’ll be able to choose one of the best ones on your social media technique. We’ve obtained the need-to-know stats—together with extra analysis from the Sprout Social Index—and insights from all the favored and rising social apps.
Why do you have to use social media apps for your small business?
Social media apps present the proper avenue for reaching your viewers the place they already are. The Index discovered that 93% of shoppers imagine manufacturers ought to sustain with on-line tradition, and the easiest way of doing that’s by means of actively managing social profiles.
Social media apps may help you establish who your viewers is, and perceive what they anticipate from you. You should use social media administration instruments to carry out superior methods like sentiment evaluation and social listening to raised perceive your model’s fame and what your viewers really thinks. Social apps will also be used as a direct communication line along with your clients, by means of engagement like feedback and messages.
These apps are the place conversations are occurring, and the place tradition is being pushed ahead. The extra your model engages on them, the extra you’ll join along with your clients.
20+ finest social media platforms for enterprise to spice up your technique
We’ve ranked this listing of the 20 finest social apps primarily based on their variety of month-to-month international energetic customers. However it doesn’t imply the apps with essentially the most customers are proper for your small business.
Contemplate elements resembling demographics, content material preferences, time spent on every platform and standard dialogue subjects. Evaluate this to your audience to disclose the place your viewers is, and the way you should use a few of these platforms to attach with them.
1. Fb
Key Stats:
Month-to-month international energetic customers: Over 3 billion
US customers: Over 179 million
Common time spent per day (US): half-hour (2023)
Largest age group: 25–34 year-olds
Who ought to use it: Brick and mortar small companies (assume: native occasions and opinions) and nonprofits (assume: fundraisers) are two industries that stand out on Fb. It’s additionally helpful for creating totally different curiosity teams, providing customer support and social promoting.
Nonetheless reigning as one one of the best apps for social media worldwide, Fb is a community companies can’t afford to disregard. With 90% of shoppers having a Fb profile, in accordance with the Index, there’s likelihood your subsequent buyer is on Fb.
Fb messaging and opinions are an necessary touchpoint between customer support and social media because it’s a key platform to satisfy clients in search of help and solutions. Including a Fb chatbot by means of a device like Sprout Social can enhance your conversational social messaging and responsiveness.
2. WhatsApp
Key Stats:
WhatsApp is the preferred international messaging app. For manufacturers, WhatsApp presents a possibility to personally join with clients all around the world, offering well timed help and real-time enterprise updates.
There are lots of choices for utilizing WhatsApp for enterprise, from commonplace buyer care to inventive advertising and marketing. For instance, Domino’s Pizza Indonesia elevated their gross sales by 72% in 2023 through the use of WhatsApp.
3. YouTube
Key Stats:
YouTube is a perfect platform for manufacturers seeking to attain and interact with their viewers on the platform and in Google search. With the addition of YouTube Shorts, the community has created a number of methods to leverage video.
Of all of the social platforms, YouTube is the place folks spend most of their time. Edutainment is a content material issue, however you can too characteristic merchandise in visually interesting and interesting methods. Chipotle makes use of their channel for brief movies and celeb options, however additionally they characteristic easy movies highlighting new dishes.
4. Instagram
Key Stats:
Month-to-month international energetic customers: Round 2 billion
US customers: Over 159 million
Common time spent per day (within the US): 33 minutes
Largest age group: 25-34 12 months olds
Who ought to use it: Journey, magnificence, style and well being/health are likely to do nicely on Instagram. In case your model is all-in on influencer advertising and marketing, user-generated content material and short-form video, Instagram is essential.
Instagram is a prime social media app globally and has spectacular attain in sure areas. For instance, it’s among the finest social media apps for manufacturers concentrating on UK adults. Because the desire for short-form video will increase, manufacturers must spend money on networks like Instagram the place this content material is king. Instagram can be a key place to faucet influencers and creators—which is particularly impactful for Gen Z and Millennial audiences. In line with The 2024 Social Media Content material Technique Report, 84% of social media customers who’re Gen Z or Millennial have an Instagram profile, essentially the most out of all of the social media platforms.
The benefit of Instagram purchasing has additionally made the platform an ecommerce hub. Leveraging this characteristic may help you join with clients whereas producing gross sales. Bassike, an Australian clothes model, recurrently does this of their social media content material. Clients can click on on regardless of the mannequin is sporting, study extra concerning the gadgets and buy it for themselves in seconds.
5. TikTok
Key Stats:
Month-to-month international energetic customers: Over 1.5 billion
US customers: 170 million
Common time spent per day: 58 minutes
Largest age group: 10-29 years outdated
Who ought to use it: TikTok stays an important possibility for companies concentrating on youthful demographics all over the world with video content material.
Identified for brief movies, TikTok dominates as one of many prime social platforms US shoppers spend essentially the most time on—and it’s not the brand new child on the block. Displaying up with genuine content material on TikTok can construct belief with shoppers on the platform—73% of customers really feel a deeper connection to manufacturers they work together with on TikTok vs different platforms. Contemplating almost half of customers say TikTok helped them make buy choices, that belief can go a great distance.
H2 6. WeChat
Key Stats:
Month-to-month energetic customers: Over 1.3 billion (principally Chinese language-speaking)
US customers: 1.5 million
Common time spent per day: 80 minutes
Largest age group: 22% of customers in China are between 31 and 40 years outdated, and 22.7% are 51+
Who ought to use it: Manufacturers with a world presence and goal audiences who converse Chinese language languages.
Half messaging app, half fee app, half way of life platform, WeChat’s social commerce integrations and excessive message capability have made it a component of on a regular basis life for customers—particularly in China. On the social connection aspect, WeChat customers ship greater than 45 billion messages day by day. And on the monetary aspect, WeChat is a pacesetter of cellular funds in China.
Customers can do the whole lot from reserving and paying for medical appointments to reserving taxis and tables at eating places. WeChat’s many app integrations make it straightforward to observe Official Accounts—mainly, enterprise profiles. In truth, almost 50% of customers observe 10-20 Official Accounts.
7. Reddit
Key Stats:
Members worldwide: 1.2 billion
US customers: 221.19 million
Common time spent per day: 34 minutes
Largest age group within the US: 20-29 years outdated
Who ought to use it: Reddit is a good place to take heed to your group or be part of particular conversations.
Reddit is without doubt one of the finest social media apps for site visitors, with billions of visits monthly and over 100,000 interest-based communities making it a prime social media platform. Since their take care of Google, (Reddit has allowed Google to entry their content material to coach their AI in return for extra visibility in search outcomes) net site visitors has additionally elevated. It’s identified for selling genuine connection, the place Redditors particularly search for and be part of conversations they’ll belief. Even in the event you don’t be part of the dialog, listening to what Redditors are saying results in beneficial insights that you should use to enhance your model.
One distinctive Reddit advertising and marketing technique is internet hosting an AMA (Ask Me Something). The sport’s web site IGN hosted a giant AMA at the beginning of 2025 to debate how they evaluation video games with their Reddit followers.
8. LinkedIn
Key Stats:
Members worldwide: 1 billion
US customers: 190 million
Common time spent per day: 34.8 minutes
Largest age group: 25-34 years outdated
Who ought to use it: Nearly each enterprise can profit from being on LinkedIn, notably in case you are a B2B firm.
Whereas LinkedIn is commonly related to B2B advertising and marketing, there are many explanation why different manufacturers ought to take into account growing their LinkedIn technique.
Because the world’s largest skilled community, it’s among the finest social media platforms for recruitment, thought management and lead technology. Manufacturers can hyper-target their skilled viewers utilizing wealthy demographic information and interest-based filtering. It’s additionally dwelling to traders, making LinkedIn a beneficial useful resource for establishing investor relations and your employer branding technique.
It’s necessary to notice, LinkedIn has lately switched up its content material model to incorporate short-form movies. This implies manufacturers can diversify their content material calendar and converse on to potential clients and future workers in an identical model to TikTok, YouTube Shorts or Instagram Reels.
9. Telegram
Key details:
Month-to-month international energetic customers: 950 million
US customers: 20 million
Common time spent: 4 hours monthly
Largest age group: 25-34 years outdated
Who ought to use it: As a chat platform it needs to be used equally to apps like WhatsApp.
Like WhatsApp, Telegram presents enterprise accounts that can be utilized to work together with clients straight, in addition to deal with advertising and marketing straight by means of the platform. Whereas it has a really low US person base in the intervening time, it’s standard in different areas, notably India. Corporations that want regional customer support right here or in different international locations with numerous Telegram customers may benefit from creating an account.
Telegram is helpful for SMEs who need to give pre-set info to their clients shortly and robotically. Companies can set their opening hours and site on a map so clients can simply discover them and know after they’re open. There’s additionally an possibility for ‘fast replies’ that are shortcuts to further info like menus, what’s in inventory, day by day specials or reservations.
10. Snapchat
Key Stats:
Each day energetic customers: Round 800 million
US customers: 87.3 million
Common time spent per day: half-hour
Largest age group: 15-25 year-olds
Who ought to use it: Companies that maintain in-person occasions or experiences can profit from utilizing custom-made geofilters or AR results on Snapchat.
Snapchat may be among the finest social media platforms on your model in case your viewers is principally Gen Z. With day by day energetic customers rising by 18% 12 months over 12 months, the platform’s recognition is rising with youthful crowds.
Snapchat has additionally leaned into augmented actuality with filters and AR purchasing. Contemplating that 92% of Gen Z is curious about AR purchasing experiences, Snapchat may very well be a robust social media platform to amplify your merchandise to this viewers. The mobile-only UK financial institution, Starling Financial institution, used Snapchat to market to 18-34-year-olds and noticed nice success.
11. Kuaishou
Key Stats:
Month-to-month international energetic customers: Round 700 million
Common time spent per day: 129 minutes (2022)
Largest age group: 31-35 (in China) years outdated
Who ought to use it: Kuaishou is a well-liked various to TikTok, with massive person bases in locations like China and Brazil. It needs to be thought of by manufacturers who’re very energetic in these markets.
Kuaishou’s content material is brief video, much like TikTok’s, however curiously its largest age group is far older than TikTok’s. For manufacturers already creating short-form video, Kuaishou might signify a method to leverage this format for an older worldwide viewers, contemplating the excessive viewer base and common time spent on the app.
Kuaishou isn’t accessible within the US in the intervening time, however it may be very helpful so as to add it to your international social media technique you probably have regional accounts.
12. X (previously generally known as Twitter)
Key Stats:
X is without doubt one of the prime social media apps for manufacturers maintaining with the newest traits. X additionally allows manufacturers to obtain direct viewers suggestions and questions. And being responsive can construct your model’s picture—X buyer care interactions result in a 58% higher perspective in the direction of manufacturers. Irish airways RyanAir is aware of the significance of buyer engagement. It usually posts light-hearted content material and is all the time obtainable for audiences on X.
X has modified so much previously couple of years following its rebrand. Manufacturers counting on X due to this fact must sustain with its altering options, in addition to how its person demographics are altering.
13. QQ
Key Stats:
QQ is an instantaneous messenger platform managed by Tencent, one in all China’s largest tech firms. It has a younger person base in China, which stays its largest market by a substantial margin.
In case you talk recurrently with Chinese language clients, take into account beginning a QQ alongside a WeChat account. Tencent has additionally created worldwide variations of QQ which are price monitoring, as these could develop in recognition and turn into a extra viable selection for firms outdoors of China.
14. Pinterest
Key Stats:
Pinterest is without doubt one of the finest social media platforms for enterprise entrepreneurs relating to recognizing rising traits and concentrating on area of interest audiences. It’s additionally shoppers’ go-to platform for inspiration and discovering new manufacturers—97% of prime Pinterest searches are unbranded, and 85% of customers go to begin a mission, like planning for a marriage or a birthday. And whereas the vast majority of their person base skews older, Gen Z customers are rising on the platform.
Sprout makes use of Pinterest to curate content material round particular occasions and recommendation round social media administration.
15. Threads
Key Stats:
Month-to-month international energetic customers: 300 million
US customers: 30 million
Common time spent per day: 6 minutes (2023)
Largest age group: Over 24 years outdated
Who ought to use it: Threads works much like X, which makes it helpful for customer support and types making use of textual content content material. Although it’s nonetheless fairly new, manufacturers are beginning to experiment on the platform.
Because it’s managed by Meta, Threads additionally has numerous interactivity with different Meta apps like Instagram.
Having a Threads account provides your clients one other method to talk with you, if Threads is their most popular text-based platform. UK-based grocery chain Lidl GB’s put up under is an effective instance of how manufacturers use casual language to interact with their clients.
16. RedNote
Key Stats:
Month-to-month international energetic customers: 218 million
US customers: 3 million
Common time spent per day: 18 minutes per go to
Largest age group: Underneath 24 years outdated
Who ought to use it: Although TikTok entry within the US has been returned, alternate options like RedNote are price contemplating, notably for manufacturers that additionally function in China.
RedNote is possibly one of many trendiest social media platforms in the intervening time as its US customers exploded within the first few weeks of 2025. RedNote’s options mirror Instagram and TikTok’s, and it’s turn into some of the standard apps in China.
This implies manufacturers who noticed success on Instagram and TikTok might achieve related traction on RedNote. Nonetheless, it’s smart to observe the platform within the subsequent few weeks to see if it turns into a prime social media app for the US.
17. Tumblr
Key Stats:
Tumblr helps manufacturers flex their inventive muscle with a wide range of content material codecs from textual content posts to pictures to movies and even audio content material. Manufacturers can attain their supposed viewers, concentrating on customers primarily based on demographic info like location and curiosity. Gen-Z additionally makes up a whopping 48% of the microblogging website’s viewers.
Massive manufacturers like Disney have been identified to make use of Tumblr to achieve youthful audiences. They function an official Disney Pixar account, the place they share behind-the-scenes artworks and details about movies for his or her followers.
18. Discord
Key Stats:
Month-to-month international energetic customers: 150 million
US customers: 23% of all site visitors
Common time spent per day: 17 minutes
Largest age group: 25-34 years outdated
Who ought to use it: Discord could be a standard app for speaking with clients and digital distribution. It’s mostly utilized by firms and types that work in video video games.
Discord is a barely distinctive social media app, as it is vitally group and chat-focused. Customers create or be part of teams primarily based on their pursuits and direct message one another by means of these teams.
In case you work in video games, making a Discord chat is the proper method to join along with your clients. You’ll be able to construct a group round your video games and get direct suggestions in your growth. Though Discord is seen as a gaming platform, any firm can create a Discord group, which is price contemplating in the event you rely so much on suggestions out of your clients.
19. Twitch
Key Stats:
Although Twitch is commonly related to gaming, it’s shortly turning into the go-to platform for all issues live-streaming. At any given time there are thousands and thousands of energetic streamers on Twitch, making it a perfect platform for manufacturers seeking to goal youthful audiences like Millennials and Gen Z by means of dwell video.
20. Bluesky
Key Stats:
Month-to-month international energetic customers: 20 million
US customers: 3.2 million
Common time spent per day: Roughly 10 minutes
Largest age group: Underneath 35 years outdated
Who ought to use it: It may very well be a sensible choice for manufacturers who need to take a look at new platforms earlier than they probably develop their person base.
Whereas Bluesky’s energetic customers are nonetheless fairly low total, its development metrics are very optimistic, with an nearly 100% enhance in customers in October 2024. Although B2C manufacturers are nonetheless extra prone to be posting on Bluesky in the intervening time (54% vs 12% B2B), 40% of B2B entrepreneurs plan to speculate their time on the social media platform transferring ahead. Seventy-three p.c of Australian entrepreneurs say their manufacturers are already posting on Bluesky.
Bluesky posts are text-based, and the corporate is concentrated on constructing an open group. This might make it a powerful direct communication channel for manufacturers sooner or later. Just a few manufacturers with robust on-line presence have already gained a following on Bluesky, just like the bookseller Waterstones.
21. Lemon8
Key Stats:
Month-to-month international energetic customers: 16 million
US customers: 1 million
Common time spent per day: 40 minutes
Largest age group: 25-34 years outdated
Who ought to use it: Lemon8 is a rising social media platform that’s partnered with TikTok. Content material on Lemon8 is usually designed to enchantment to ladies and is lifestyle-focused, making it a sensible selection for manufacturers particularly concentrating on ladies.
Lemon8 is a fast-growing platform, with a 120% enhance in customers from 2023–24. It’s positioned as a trendier various to TikTok, with related quick movies and its partnership with the corporate.
It additionally adopts a Pinterest-style board view and subject tabs that vary from dwelling, style, magnificence, meals, wellness and journey.
22. Mastodon
Key Stats:
Month-to-month international customers: 10 million
Month-to-month energetic customers: 1 million
Common time spent per day: 5 minutes (November 2022)
Largest age group: 25-34 years outdated
Who ought to use it: Mastodon is one other microblogging platform, and could also be appropriate for companies in area of interest markets.
Mastodon is an open-source platform. It has a tight-knit group and is usually utilized by folks curious about software program growth or decentralized social media.
Its person base continues to be very small when put next with different platform choices. However offering content material for this particular viewers can profit manufacturers concentrating on area of interest audiences.
23. Neptune
Key Stats:
Month-to-month international energetic customers: The platform is presently in beta testing
Who ought to use it: Neptune is a brand new platform that’s attempting to face out from the gang. It’s possibility for modern manufacturers seeking to set themselves other than their rivals.
Although Neptune hasn’t totally launched, it’s price keeping track of to see if its modern strategy leads to a well-liked platform sooner or later. It’s constructed on a singular content material strategy, together with letting customers customise their algorithms with a deal with content material high quality.
Since social media modifications so usually, it’s all the time smart for entrepreneurs to keep watch over attainable new apps. Who is aware of—in just a few years, Neptune is likely to be the subsequent huge platform.
Discover one of the best social apps on your model
To construct buyer relationships that final, you first must establish the place your viewers lives on-line. However realizing which social media platforms your clients frequent is barely half the battle. You additionally want to know what makes every social media website tick and the principles of engagement.
Take a look at our social media benchmarks by business useful resource to successfully set benchmarks for your self on numerous social media platforms and inform your social technique.
