TikTok’s trying to spotlight top-rated merchandise on the market within the app with the addition of a brand new “Most Liked” tag on well-liked merchandise.
As you’ll be able to see on this instance, TikTok’s Most Liked tag can be displayed on gadgets which have been well-received by different TikTok customers.
As defined by TikTok:
“Everytime you purchase on-line, odds are you hope your buy can be as described, arrive on time, and reside as much as its expectations. Possibly you heard a pal, colleague or member of the family communicate extremely a few product you have been contemplating shopping for, or give kudos to their procuring expertise. That is what makes TikTok Store’s Most Liked badge so priceless. When perusing the platform, buyers can see which merchandise have earned a vote of confidence from those that have already purchased it – and are completely happy they did so.”
The tags are very similar to your common star rankings, although they’re extra particularly reserved for prime merchandise, based mostly on consumer suggestions.
TikTok says {that a} vary of measurables will issue into its Most Liked badge allocations, together with star rankings, but in addition return charges, transport occasions, and general customer support suggestions. As such, customers might help to enhance the procuring expertise for others in the event that they go away suggestions on their bought gadgets.
Primarily based on these information factors, and general product recognition, TikTok might select to allocate the tag.
It’s one other step in TikTok’s broader in-stream procuring push, which it’s nonetheless attempting to activate in Western markets. In-stream procuring has been a giant winner for the corporate in China, the place on-line procuring is a a lot larger a part of the patron ecosystem (In 2023, greater than 1 / 4 of China’s client items have been bought on-line, versus 19.4% within the U.S., at a lot greater general gross sales quantity).
The native model of TikTok has been a beneficiary of that, producing over greater than $US500 billion in gross sales in 2024 alone. TikTok, by comparability, generated over $30 billion in whole gross sales in the identical interval.
However TikTok’s in-stream gross sales are rising steadily, particularly within the U.S., and given the scope of potential that it’s already seen in its homeland, you’ll be able to see why TikTok is eager to maintain attempting out extra procuring choices and show markers within the app.
TikTok says that it’s now allotted the Most Liked tag to a spread of merchandise within the app, throughout a wide range of TikTok Store classes, together with electronics, workplace provides, books, private care, magnificence, residence items, trend, and consumables.
It could possibly be a great way to assist information customers on higher product buy choices, and assist TikTok generate extra gross sales in-app.
You’ll be able to learn extra about TikTok’s Most Liked badge right here.
