Whereas it’s at all times a very good time to look at TikToks — globally, customers spend a median of 34 hours on TikTok per thirty days — determining the most effective time to publish a TikTok is a little more difficult.
And but, realizing when to publish on TikTok will be tremendous useful for content material creators and small enterprise homeowners alike.
In any case, creating TikToks is hard work (belief me, I do know), so it is smart to determine your finest time to publish on TikTok.
Because of this we tapped into Buffer’s information — analyzing greater than 1 million movies, carousels, photographs, and textual content posts — to pinpoint the most effective occasions to publish on TikTok.
This information will stroll you thru all the most effective practices for posting on TikTok for max engagement — and, hopefully, land your movies on For You Pages worldwide.
Is there a finest time to publish on TikTok?
In line with our information, sure — some posting occasions do appear to work higher than others.
The evaluation, carried out by Buffer’s information scientist-in-residence, weighed up the median views of 1 million posts revealed by Buffer.
These numbers helped us pinpoint some fairly clear patterns within the occasions of TikTok posts that are likely to carry out properly in contrast to those who don’t, that are, arguably, the most effective time to publish on TikTok in 2025.
However earlier than we dig into our information, although, two essential caveats:
First, there is no such thing as a common finest time to publish on TikTok that can work for each video on the app. If solely it had been that straightforward!
The very best time to publish on TikTok for you is determined by your target market — your viewers location, timezones, and their behaviors — which is why I am going to stroll you thru analyzing your personal TikTok information to determine when to publish on TikTok in your target market later on this article.
Second, we might properly see a shift in attain and engagement on the platform if the proposed TikTok Ban within the U.S. comes into play. We’re preserving an in depth eye on all of the authorized developments and updating this text as new info emerges: TikTok within the U.S.: What We Know & What It Means For Your Buffer Account. Bookmark it, if you wish to regulate issues!
That mentioned, the times and occasions within the charts under supply a useful information that can assist you maximize your content material potential whereas rising your following.
Able to get into the numbers? Let’s check out the most effective time to publish on TikTok in 2025. 👀
The very best occasions to publish on TikTok
In line with our information, the most effective time to publish on TikTok is Sunday at 8 p.m., adopted by Tuesday at 4 p.m., and Wednesday at 5 p.m.
Movies, carousels, and textual content TikTok posts shared throughout these occasions tended to get the best views of the week, although different slots weren’t far behind.
🌞 Usually talking, views have a tendency to choose up later within the day, with peak time slots at 1 p.m. or later.
This graph above breaks down the week into hourly chunks. The darkest blocks are the time slots with the best views (the most effective time to publish) — and the sunshine to white blocks are the time slots with the bottom views (occasions which might be most likely finest prevented).
TikTok is a very fascinating platform to take a look at by way of posting occasions. In our different analyses of the most effective time to publish on LinkedIn and even Instagram there are some actually predictable patterns in video efficiency (and, we are able to assume, viewers habits).
However with TikTok, issues are much less minimize and dried. That is seemingly as a result of TikTok has a youthful demographic — 35% of TikTok customers within the US are 18 – 24 years outdated, the biggest age group on the platform — with a much less inflexible schedule.
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Wait, what time zone? To make this information simpler to know, our information scientist Bufferoo has carried out some mathematical magic to make the really helpful time zones universally relevant. In different phrases, no have to convert. Whether or not you are in EST (Japanese Normal Time), PST (Pacific Normal Time), or IST (Indian Normal Time), the occasions apply to you.
The very best time to publish on TikTok at a look
Monday: 7 p.m.Tuesday: 4 p.m.Wednesday: 5 p.m.Thursday: 5 p.m.Friday: 4 p.m.Saturday: 5 p.mSunday: 8 p.m.
The very best time to publish on TikTok on Monday
The very best time to publish on TikTok on Monday is 7 p.m., carefully adopted by 6 p.m., then 5 p.m., in line with Buffer information.
⏰ When to publish on TikTok on Monday: 7 p.m.
The very best time to publish on TikTok on Tuesday
The very best time to publish on TikTok on Tuesday is 4 p.m. Movies posted at 8 p.m. acquired the second-highest median views, adopted by 2 p.m.
⏰ When to publish on TikTok on Tuesday: 4 p.m.
The very best time to publish on TikTok on Wednesday
On Wednesdays, the most effective time to publish on TikTok is 5 p.m., carefully adopted by 6 p.m., then 4 p.m. Wednesday is the most effective day to publish on TikTok, so it is undoubtedly price including to your posting schedule.
⏰ When to publish on TikTok on Wednesday: 5 p.m.
The very best time to publish on TikTok on Thursday
The very best time to publish on TikTok on Thursday is 5 p.m. Movies posted at 1 p.m. acquired the second-highest median views, carefully adopted by 3 p.m.
⏰ When to publish on TikTok on Thursday: 5 p.m.
The very best time to publish on TikTok on Friday
On Friday, the most effective time to publish on TikTok is at 4 p.m., adopted by a smaller spike at 2 p.m. and 6 p.m.
⏰ When to publish on TikTok on Friday: 4 p.m.
The very best time to publish on TikTok on Saturday
Saturday is a quieter time on TikTok, although there are some optimum occasions price noting. The very best time to publish on TikTok is 5 p.m. adopted by 4 p.m., then 7 p.m.
⏰ When to publish on TikTok on Saturday: 5 p.m.
The very best time to publish on TikTok on Sunday
The very best time to publish on TikTok on Sunday is at 8 p.m., probably the greatest occasions to publish all through all the week. Different good occasions to publish on TikTok on Sunday are 5 p.m. and 4 p.m.
⏰ When to publish on TikTok on Sunday: 8 p.m.
That is the place social media scheduling instruments like Buffer shine. Experiment by systematically going by the occasions on the checklist above, scheduling a TikTok, and monitoring its efficiency to see what works finest in your particular viewers.
The very best day of the week to publish on TikTok
The very best day of the week to publish on TikTok is Wednesday. Total, movies, carousels, and textual content TikTok posts shared on Wednesday tended to carry out the most effective.
Thursday and Friday are tied for second place by way of the most effective day of the week to publish on TikTok.
The worst day of the week to publish on TikTok is Saturday, when there’s a notable dip in views of TikTok posts shared on that day.
The very best content material kind to publish on TikTok
As an added bonus in these analyses, we take a look at not solely the most effective time to publish, but additionally the most effective kind of content material to publish on the platform. On TikTok, the reply most likely gained’t shock you in any respect — it’s video.
That mentioned, photos (or carousels) and textual content posts put in a reasonably good displaying on a platform that was as soon as completely for video.
Our information discovered that movies solely see 18% extra views than textual content posts and seven% greater than photographs or carousels. In flip, photographs or carousels carry out 11% higher than textual content posts.
Learn how to discover your finest time to publish on TikTok
As at all times, in relation to the most effective time to publish information, I counsel you to take these occasions with a pinch of salt! Each social media viewers is totally different — significantly in relation to the variety of TikTok — and can behave in numerous methods.
These time slots are an incredible place to begin to experiment with. I extremely counsel you do when you’re not sure of your finest posting time!
However, TikTok is among the extra useful social media platforms, because of some useful viewers insights. The truth is, you’ll be able to see precisely when your followers have been on-line previously week, that can assist you make extra knowledgeable choices about when to publish your subsequent movies.
Right here’s how:
1. See when your TikTok followers are lively
To search out it, head over to TikTok account. Then:
Faucet in your profile image to go to your TikTok profile, then TikTok Studio simply beneath your bio (you too can obtain the TikTok Studio app for a extra streamlined expertise).Right here, you’ll discover an summary of TikTok’s instruments for manufacturers and creators. From there, faucet the ‘View all’ hyperlink simply to the precise of the Analytics field.From throughout the Analytics part, faucet the Followers tab on the high of the display, then scroll all the way down to ‘Most lively occasions.’
Right here, you’ll discover a retrospective overview of when your followers had been most lively on the app over the previous week (you’ll be able to’t see additional again than 7 days).
Why does this matter? While you publish your TikTok, the algorithm will serve your video to a choose group of your followers, and non-followers gauge how they react. Do they watch the entire video? Faucet by the carousel? Like, it, touch upon it, or share it with a buddy?
Actions like these are sturdy indicators that your content material is effective (whereas all TikTok engagement helps, watch time is especially essential). It alerts to the algorithm that it ought to serve your video to extra folks like those who watched and engaged. A bigger group will discover your movies on their FYP, and so the sample continues.
Whereas TikTok solely shares follower exercise, it stands to cause that your non-followers — folks you’re hoping to succeed in and convert — will behave equally to the folks already following you. In flip, they may be scrolling by the app at comparable occasions.
Posting when your target market is most lively — or simply earlier than that interval — offers your content material the very best probability of success.
2. Pinpoint some good occasions to publish on TikTok
So, it’s worthwhile spending a while noting down their most lively occasions over the previous few days. Search for patterns.
Is there an analogous spike in exercise on weekdays? Or on weekends? Is there in the future of the week that stands out in relation to the most effective time to publish on TikTok?
These slots offers you a very good indication of the most effective time to publish on TikTok for your target market.
I counsel posting barely earlier than your followers’ most lively occasions, significantly if it strains up with considered one of our greatest occasions to publish on TikTok, above.
3. Take into account your personal schedule
Burnout will be very actual for content material creators or social media managers. Whereas it is an incredible concept to publish recurrently, you don’t wish to do an excessive amount of without delay and exhaust your self.
When deciding the most effective time to publish and particularly, how typically you will publish on TikTok, think about whether or not the workload feels affordable.
To create participating, informative, and considerate content material, you must really feel impressed. Due to this fact, deal with your bodily and psychological well being and take breaks at any time when wanted.
Making a posting schedule or social media calendar can scale back the stress of posting persistently. A calendar will present an organized solution to lay out your whole movies and show you how to be extra constant.
After you have a stable overview of your content material and when to schedule your posts on TikTok, you can begin planning and filming TikTok content material prematurely and even batch-create content material.
3. Experiment with totally different occasions
Now you’ve studied your followers’ most lively occasions and nailed down a number of choices for the most effective time to publish on TikTok, it’s time to take these occasions for a spin.
Experimentation is a pillar of profitable social media advertising and marketing — mess around with scheduling your TikTok posts at varied intervals in the course of the day to see which video performs the most effective.
In case you’re not in a position to actively publish throughout these hours (maybe your target market location isn’t in the identical time zone as yours), no sweat: A social media administration instrument like Buffer will help schedule posts on the precise moments your viewers is most definitely to have interaction.
Whereas we’re on the topic: Need to add your TikTok trending audio natively within the TikTok app? You possibly can nonetheless schedule your video to publish at a particular time, with Buffer’s TikTok notification publish function!
You’ll get a notification when the time involves publish your video, and Buffer will routinely open the video up in TikTok for you. From there, you’ll be able to copy your caption over from Buffer, and add any components you need in TikTok, saving you valuable time. Plus, you’ll always remember a posting time once more.
4. Analyze your content material efficiency
Persist with your deliberate posting schedule for a number of weeks, to offer them a good trial.
TikTok affords a wealth of useful analytics that can range relying in your aim. However when attempting to pinpoint your finest occasions to publish on TikTok, regulate these key metrics, trying to see when you can set up patterns in posting occasions once they’re excessive:
ViewsAverage watch time (TikTok prioritizes movies that maintain consideration)Engagement (likes, feedback, shares)New followers (when you’re rising your account, this one is especially essential. Typically, the movies with probably the most views gained’t be those that usher in probably the most new followers).
5. Rinse and repeat
Can’t discover any patterns that time to a finest time to publish on TikTok. That’s OK. You can stick with your present schedule a little bit longer in case your posts are usually performing properly, to assemble extra information. If not, I’d counsel adjusting your schedule (and trying out the following pointers for creating nice TikTok content material, too.).
In case you’ve discovered some occasions that appear to be working? Nice! Be sure you share or schedule your posts throughout these occasions for the subsequent few weeks.
However don’t overlook so as to add some new occasions to experiment with into the combination. TikTok developments (and algorithms) shift consistently, so testing new posting occasions each few weeks will help you keep forward.
Blissful TikToking!
Hopefully, this information will show you how to nail down the most effective time to publish on TikTok for you! Guaranteeing your movies, photographs, and textual content posts, get seen by as many individuals as doable is the subsequent step in attracting extra clients to your model and constructing a stronger on-line group.
What are your favourite occasions to publish on TikTok? Tell us within the feedback under or on Twitter or Instagram!
