What do Anthony Davis, Jrue Vacation, and hundreds of aspiring athletes have in widespread? They’ve all benefited from the experience of Coach Mike G.
After I sat down with Mike and Hadaya in Houston, their story jogged my memory of the ability of resilience and good technique in at present’s aggressive world.
Earlier than founding this modern platform, Mike labored as a efficiency coach for the New Orleans Pelicans, coaching notable gamers like Anthony Davis and Jrue Vacation. Mike even helped Jrue safe a $100 million contract, solidifying his repute as a top-tier coach. Quickly, different NBA gamers, together with Fred VanVleet and Spencer Dinwiddie, sought him out in the course of the low season to raise their sport.
Mike began sharing health movies on Instagram, providing a glimpse into his coaching strategies and galvanizing athletes worldwide. His genuine and academic content material shortly gained traction inside the basketball neighborhood, setting him aside in a crowded digital house.
His following grew exponentially, and now he can’t stroll via an airport with out being acknowledged. However like many within the sports activities trade, Mike’s profession took a success when COVID-19 shut down the NBA. Out of labor and confronted with uncertainty, he and his spouse Hadaya determined to show adversity into alternative.
Combining Mike’s experience in efficiency teaching with Hadaya’s abilities in design and manufacturing, they launched GBG Hoops, a tech-driven basketball coaching platform that’s inspiring athletes worldwide.
The problem: Breaking via the noise
“We thought Instagram and TikTok can be sufficient,” Hadaya shared. “However with out a technique to instantly join with our viewers and nurture these relationships, we felt caught.”
GBG Hoops confronted widespread challenges:
Turning social media followers into loyal subscribers.
Creating customized communication at scale.
Automating workflows to avoid wasting time.
Gaining actionable insights to refine their technique.
These challenges resonate with any entrepreneur who’s felt the frustration of turning on-line visibility into significant engagement and tangible outcomes. GBG Hoops wanted an answer that might assist them scale and maintain their development.
Associated: Creators, take again management: Why you shouldn’t depend on social platforms in your earnings
The answer: How GetResponse helped GBG Hoops scale
GetResponse turned the game-changer GBG Hoops wanted, providing them instruments like lead magnets, automated e mail sequence, and analytics to remodel their engagement technique and drive actual outcomes.
Right here’s how:
1. Lead magnets to seize curiosity
GBG Hoops created a free exercise lead magnet, shared by way of Instagram Tales and their web site. This straightforward supply helped them develop their e mail record with engaged leads.
2. Automated welcome sequence
New subscribers had been welcomed with a sequence of value-packed emails, together with free exercises, inspirational tales, and insights into the GBG Hoops platform. This wasn’t simply advertising and marketing—it was relationship-building.
3. Constant communication with weekly newsletters
Each Friday, GBG Hoops shared updates, new coaching content material, and collaborations. This constant touchpoint stored their neighborhood engaged and excited.
4. Knowledge-driven resolution making
GetResponse’s analytics confirmed GBG Hoops what labored and what didn’t. Open charges, click-throughs, and conversions supplied the insights they wanted to optimize campaigns.
“Every thing led to GetResponse,” Hadaya mentioned. “It’s budget-friendly, has 24/7 help, and provides us the instruments to scale with out overwhelming us.”
The outcomes: Turning followers into loyal prospects
“GetResponse allowed us to show followers into subscribers and subscribers into paying prospects,” Mike shared. “It’s like we created a VIP room for our greatest followers.”
Right here’s what occurred:
Their e mail record grew steadily as they launched focused campaigns.
Engagement charges elevated as their viewers acquired customized, value-driven content material.
Subscriptions to their app surged, driving noticeable income development.
GetResponse didn’t simply assist them scale—it helped them construct methods.
“Techniques are the important thing to success in any area,” Mike mentioned. “GetResponse offers us the construction we have to concentrate on what issues: our athletes.”
E mail record constructing playbook
Get impressed and begin constructing your contact record extra successfully with this free information crammed with examples.
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Classes for each entrepreneur
What can each entrepreneur take away from GBG Hoops journey?
Three classes stand out, rooted of their expertise and success:
Personal your viewers: Social media is nice, but it surely’s rented land. Constructing your e mail record is the way you create lasting relationships.
Give attention to worth: Individuals don’t need to be offered to—they need to be impressed. Give first, and the gross sales will observe.
Leverage knowledge: Don’t guess what works. Use analytics to refine your technique and drive outcomes.
What’s subsequent for GBG Hoops
The longer term is brilliant for GBG Hoops. Mike and Hadaya are doubling down on their content material technique and envision partnerships with main organizations just like the NBA. “We’re not simply constructing a enterprise,” Hadaya mentioned. “We’re constructing a roadmap for athletes to attain their desires.”
With GetResponse as their trusted associate, they’re able to scale their affect and encourage extra athletes worldwide.
Able to scale what you are promoting?
GBG Hoops story proves that with ardour, persistence, and the appropriate instruments, something is feasible. In case you’re able to take what you are promoting to the following stage, GetResponse has every thing you have to construct your viewers, automate your advertising and marketing, and drive outcomes.
Click on right here to start out your free trial at present and uncover how GetResponse may also help you rework your viewers right into a thriving neighborhood.
