Juggling a number of social media accounts is like spinning plates on a excessive wire. One improper transfer and it may all come tumbling down.
How do you keep energetic on a number of social media networks — particularly as a creator or a small enterprise proprietor? This text shares seven methods you should utilize (with software program suggestions in between) to handle a number of social media accounts successfully.
1. Create templates for repeatable put up codecs
Have you learnt what essentially the most environment friendly social media managers and creators do? They create templates for put up codecs they plan on utilizing greater than as soon as. Let’s say you put up a ‘social proof put up’ each Tuesday. Create an easily-editable template on Canva (or another software program of your selection) which you can edit in a jiffy.
Templates not solely show you how to handle a number of accounts higher but in addition enhance the familiarity and recall worth of your social media content material. It additionally helps cut back the psychological load of developing with contemporary and distinctive concepts every day. You may have a repeatable put up format you’ll be able to lean into that you simply already know performs properly.
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An instance: Model designer and content material creator, Sandra Ok. usually shares related FRIENDS-themed carousel designs on her Instagram account.
Think about how fast it could be to create related posts. All it’s a must to do is swap the content material and alter the graphics somewhat bit if wanted. Every little thing else is already carried out. Managing a number of accounts abruptly turns into way more environment friendly when you will have templates in your again pocket.
2. Combine content material curation in your social media calendar
Ever noticed a type of posts from social media entrepreneurs collating and sharing others’ content material? It has commonalities — like the gathering is an recommendation across the similar matter or high posts from the identical thought chief. That’s content material curation. It’s once you set up data — not essentially created by you — in a digestible method on your viewers.
Posting curated content material is less complicated than creating content material from scratch. You don’t want to think about social media put up concepts and whip up graphics or movies. It takes far much less psychological power. Whereas your technique can’t thrive on curated content material alone, it’s good sparsely.
Combine curated content material with unique content material. It would assist you to not solely handle a number of social media accounts and put up all over the place constantly but in addition create a content material sequence that your viewers will look ahead to.
For instance, at Buffer, we curate the highest content material from our advertising and marketing efforts and social media world in our weekly e-newsletter.
3. Crosspost and repurpose your present content material
Crossposting is once you put up the identical piece of content material throughout a number of social media platforms. For instance, Laura Whaley posted the identical video throughout completely different platforms — on Instagram, TikTok, and YouTube Shorts.
You possibly can simply do that for social media platforms that assist the identical sort of content material. For instance, Instagram Reels, TikTok movies, and YouTube Shorts all love short-form video content material.
Suppose you’re managing a number of social media accounts — you began with Instagram and at the moment are including TikTok. You possibly can cross-post the Instagram Reels that carried out properly on TikTok with none edits.
That is the good thing about having examined the waters with one community at a time — you have already got a content material library to construct on for different networks.
Content material repurposing is once you use your present content material to create internet new content material. For instance, we repurposed our long-form article about manufacturers utilizing Threads properly into an Instagram carousel.
Repurposing means that you can create content material of assorted social media posts from only one piece of content material. You don’t have to begin from scratch each time — which is a large win for anybody managing a number of social media accounts. You possibly can flip your:
Lengthy-form written content material into Instagram Carousels or X threads or LinkedIn postsYouTube’s long-form movies into short-form movies for Instagram and TikTokResearch studies into Instagram and Pinterest infographics…And a lot extra
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Social media automation is outsourcing the boring, repetitive, however crucial duties of your social media plan to software program. Scheduling posts utilizing social media instruments is part of automation. There are a number of different duties you can automate to make managing a number of accounts simpler:
An instance: Utilizing Buffer’s AI assistant, you’ll be able to change the tone of your social media captions to be extra formal, informal, humorous, and so on.
Jot down each single job it’s a must to do to handle a number of accounts — every thing from discovering content material concepts to precise content material creation for various social media platforms & completely different audiences. Then, attempt to discover instruments that may show you how to automate these duties or a minimum of make you extra environment friendly in finishing them.
5. Create a strong social media technique and content material calendar
The muse of your social media success is having a strong social media technique — that in the end dictates your content material calendar.
Having a social media technique means you recognize your:
Target market and their ache pointsVarious social media networks your viewers is energetic inSocial media targets and the way they match into your online business goalsThe social media content material you’ll be able to create to satisfy your viewers’s wants
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Your social media technique will show you how to create an actionable social media content material calendar. It permits you to suit your content material creation right into a timeline and keep a constant publishing schedule. what put up ought to go reside on which social community at what time and why — the crux of managing a number of social media accounts effectively.
The simplest and most well-known hack to handle a number of social media accounts effectively (with out pulling your hair out) is to make use of a social media administration platform. Most social media administration instruments show you how to:
Add a number of accounts from a number of social media platformsSchedule social media posts upfront out of your content material calendarManage the engagement on all of your accounts — together with feedback, direct messages (DMs), and so on.Have analytics instruments and reporting instruments built-in to measure the influence of your social media content material and let it information the refinement of your technique
Social media administration software program is frequent amongst social media managers as a result of, as a rule, they’ll bear the price of these instruments.
However in case you want a free (or extra reasonably priced) social media administration software program to handle a number of social media accounts, your best option is Buffer.
You possibly can join as much as three social media channels for gratis and schedule ten posts per 30 days throughout social media networks. Even once you improve, the fee is simply $6/month/channel for scheduling limitless posts.
Plus: You get entry to different cool options like an AI assistant, a touchdown web page builder, and an Concepts board.
There’s no higher social media administration software program than Buffer for creators and small enterprise house owners who want one thing helpful, reasonably priced (or free), and straightforward to make use of. Attempt it at present.
Utilizing a social media administration device is essentially the most easy technique to handle a number of social media accounts with out lacking a beat. As quickly as you will have a social media technique, shortlist your superb social media administration software program. Select one thing that may scale along with your wants and helps all of the networks you propose to be on.
You need to handle a number of social media accounts, however why? It’s tempting to be all over the place abruptly. However leaping into a number of social networks concurrently with no preparation can result in creator burnout. For those who’re planning to deal with a number of social accounts proper from day one, rethink your strategy.
First: Slim down the social media websites your viewers makes use of. For those who’re in D2C, your superb social media channels could be TikTok and Instagram. Nevertheless, in case you’re in B2B gross sales, your audience’s social media channels of selection could be Twitter (now X) and LinkedIn.
Completely different audiences use completely different platforms to find new services. Don’t assume you recognize this with out doing upfront analysis. Ask your present viewers how they discovered you and which social community they browse to study new merchandise in your area of interest.
It’s additionally vital to notice that your viewers could be on a number of networks, however they aren’t at all times within the shopping for mindset on every social media web site.
For instance, in case you promote shampoos, your audience would possibly nonetheless scroll LinkedIn. However they aren’t there to study your product. They will scroll away in the event that they see your advert campaigns or natural social content material on LinkedIn. However on TikTok, they’re within the shopping for mindset towards shampoos and would possibly go to your web site and make a purchase order.
Let’s say you realized that your viewers discovers services or products like yours on Instagram, TikTok, and Pinterest. As an alternative of beginning a number of social media accounts on all these networks concurrently, tread slowly.
For instance, you begin by creating content material on Instagram. In a couple of months, you study the ropes of what works finest on this web site and get comfy creating and sustaining an editorial calendar for Instagram. Now, introduce TikTok and undergo the identical course of. Going sluggish and regular will show you how to in 3 ways:
You received’t overwhelm your self attempting to handle a number of social media accounts all at onceYou can switch the overall learnings of 1 social media community to a different to keep away from repeating the identical errors (and rising sooner!)You’ll have already got a backlog of content material library to repurpose and/or repost to a brand new social media account on a brand new community
To handle a number of social media accounts with out shedding your thoughts, it’s worthwhile to add new platforms slowly and deliberately. Nobody says it’s worthwhile to leap onto managing a number of social media accounts on the similar time. There are solely advantages to transferring in an unhurried method and solely dangers in transferring too quick.
Managing a number of social media accounts isn’t any joke. You not solely should create content material for a number of social media accounts but in addition study their algorithms, social media customers preferences, and engagement methods. This isn’t a cakewalk for even a devoted social media crew.
So first, pat your self on the again in case you’re attempting to handle a number of accounts as a creator with 1,000,000 different jobs and even in case you’re a crew of 1 social media supervisor. You’re in all probability working more durable than you suppose!
Then, strive to select a minimum of three ways from above that would show you how to proper now. If you have already got social media platforms in place, for example, then maybe you want extra methods to assist with content material creation — like constructing templates and curating content material.
And keep in mind: Managing a number of social media accounts will get simpler with time! You add instruments to your stack, develop into extra environment friendly at creating content material, and construct a knack for doing issues at whip pace. As tacky because it sounds, you bought this!
