WHY TRUST INFLUENCER MARKETING HUB?
Influencer Advertising Hub units itself other than typical evaluate platforms by the involvement of Influencer Advertising consultants similar to Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable business figures. This skilled workforce brings a profound understanding of the Influencer Advertising panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and business acumen. Not like user-generated evaluate platforms, Influencer Advertising Hub’s evaluations are rooted in in depth firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the opinions are usually not solely reliable but additionally deeply knowledgeable. Excessive-caliber manufacturers like TEAM LEWIS, VML , and Royal Comunicación bear rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Advertising and past.
Influencer Advertising Hub employs an expert-driven methodology to judge Influencer Advertising companies, guaranteeing that our suggestions are each dependable and complete. This strategy is designed to assist companies and people discover the most effective companies to satisfy their particular Influencer Advertising wants. Right here’s how we assess the assorted companies like TEAM LEWIS, VML , and Royal Comunicación:
Strategic Evaluation of Company Capabilities: We begin by inspecting every Influencer Advertising company’s core competencies, similar to search engine optimisation, PPC, content material advertising, and social media technique. Our focus is on figuring out Influencer Advertising that not solely supply a variety of companies but additionally display distinctive ability in executing high-impact Influencer Advertising campaigns.
If a metropolis itself might be an influencer, Lisbon can be proper up there. Voted as Europe’s main metropolis vacation spot on the World Journey Awards two years working, it’s grow to be a backdrop for shareworthy moments and residential to supernova creators like Cristiano Ronaldo.
Other than worldwide soccer sensations calling Lisbon considered one of their properties, a number of main influencer advertising companies even have an workplace right here. It’s additionally dwelling to smaller companies that decision the town their one and solely dwelling, proof of the capital’s numerous and vibrant tradition.
Right here’s an summary of 9 top-rated influencer advertising companies with an workplace in Lisbon. The place they’ve shared case research of previous tasks, we included examples of a profitable mission to present you perception into how they deal with influencer advertising campaigns.
9 Main Influencer Advertising Companies in Lisbon
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influencer advertising companies lisbon
2025
Pricing: Undisclosed
Location: Headquartered in London, England with a number of different places of work throughout Europe, the Center East, Africa, Asia Pacific and America
Different Companies:
Public relations (PR)
Digital advertising
Technique
Coaching
Notable Purchasers: Google, Pizza Hut, Blackberry
TEAM LEWIS is an award-winning, world advertising company that runs influencer campaigns for industrial and neighborhood causes. Along with an workplace in Lisbon, they’ve 13 different places of work throughout Europe, the Center East, and Africa in addition to a number of areas in Asia Pacific and America. Their world presence and experience have helped them to be named as Giant Company of the Yr on the European Excellence Awards 2024 and get featured by main advertising publications like Advert Age and The Drum.
With regards to influencer advertising, their experience additionally stretches additional than solely content material creation. They will run numerous forms of influencer campaigns that embrace product launches, consciousness constructing, thought management, and occasion integration.
Whether or not the main focus is extra on social media advertising or incorporating it into your overarching content material advertising plan, they view influencer advertising as an extension of your advertising technique. As such, they double-check that there’s consistency in messaging, tone, and audience and can work solely with influencers with the follower and engagement who can align with these standards.
Then, to make sure that there’s consistency throughout the completely different phases, they undertake a four-step activation mannequin. Utilizing outlined touchpoints, they examine that the technique is communicated constantly.
The TEAM LEWIS Resolution
The workforce at TEAM LEWIS was approached by world manufacturers like Adobe and Skechers with the objective to succeed in a brand new viewers. Within the case of Skechers, it was to enter the style phase in Belgium. Adobe’s audience was much less location-specific and so they wished to succeed in youthful inventive expertise.
Strategic Method for Skechers
Arrange an unique life-style occasion for style influencers in Flanders
Labored with Farah El Bastani, a Belgium style stylist with 24,000+ Instagram followers, to host the occasion which additionally shaped a platform for sharing styling ideas
Organized a cocktail workshop and photobooth to encourage user-generated content material (UGC)
Strategic Method for Adobe
Created a mini-documentary and a number of other movies highlighting the fervour of a Dutch DJ duo, Lucas & Steve
Ran a contest concentrating on European college students to create art work for one of many duo’s singles utilizing merchandise from Adobe Inventive Cloud
Pricing: Beginning at $5,000
Location: Headquartered in New York Metropolis, USA with dozens of areas throughout the globe, together with Lisbon
Different Companies:
Model expertise
Social media advertising
Web3 advertising
Buyer expertise
B2B advertising
Buyer relationship administration (CRM)
Notable Purchasers: Hollard, Shell, JetBlue Airways
Not solely does VML have an enormous community of staff with 300 years’ mixed expertise, but additionally a large influencer database. There are over 4 million influencers of their community with all forms of viewers sizes protecting numerous classes.
One standout function is that every one of their shoppers have entry to the Model Belief Community (BTN), their proprietary device for influencer sourcing, vetting, activation, and content material approvals. By way of this platform, shoppers may also entry a dwell dashboard that shows the marketing campaign’s outcomes.
That mentioned, the dashboard doesn’t change reporting. They’ll additionally share end-of-campaign stories which embrace key learnings and optimisation recommendations along with the outcomes.
As for his or her course of, they workforce up model and social strategists to determine frequent themes for the influencer-generated content material. This fashion, all creatives leverage influencer-specific methods that also match into the model’s overarching advertising campaigns.
The VML Resolution
VML’s Lisbon workplace was behind the reveal of the 2023 Basketball World Cup brand. Right here’s an summary of how they generated 600 million engagements and mastered essentially the most impactful brand launch within the Worldwide Basketball Federation’s historical past:
Strategic Method for FIBA
Used native music from Indonesia, Japan, and the Philippines to create three music beats which had been shared on music platforms
Created a marketing campaign hashtag #dontmissabeat and requested influencers (and professional basketball gamers) to dribble to the beat of the tune
Used the content material generated to create a video and new soundtrack to disclose the match’s brand formally
Pricing: Undisclosed
Location: Headquartered in Madrid, Spain with a number of different places of work together with in Lisbon, Portugal
Different Companies:
Efficiency promoting
Development hacking
Net/app improvement and design
Notable Purchasers: Kia, Volkswagen, Serrano
Royal Linkedin put up
Through the 17 years that they’ve been in enterprise, their workforce of loyal Royals have carried out 2,000 campaigns, of which over 200 had been influencer advertising campaigns. Utilizing influencer advertising, they elevate manufacturers by turning them into actual ideas.
They’re particularly a sensible choice for TikTok influencer advertising. Nearly all of the influencers of their community are TikTokkers and so they’re additionally a TikTok Advertising Accomplice.
They take a six-step strategy that begins with influencer technique. Their workforce of name expertise specialists will first conduct a model evaluation earlier than crafting a inventive idea.
Influencer recruitment can also be considered one of their sturdy fits. With the assistance of refined software program providing over 40 segmentation variables that embrace metrics like profile credibility, model affinity, and month-to-month development, they search their community of 8,000 influencers.
Different methods that they’ve put in place to make sure correct management are a content material approval system and customised stories. This fashion, you obtain brand-friendly content material that may be optimised throughout marketing campaign execution.
The Royal Comunicación Resolution
The objective of influencer advertising campaigns is often to generate extra on-line engagement. Nonetheless, for Heusitos, Royal Comunicación used methods like TikTok influencer actions and YouTube video campaigns to take digital engagement to their bodily shops. Right here’s how their company helped this chocolate model to guide the digital presence in its class in lower than a yr.
Strategic Method for Heusitos
Studied its audience to create high-precision segmentation standards
Recognized the place its audiences overlapped to get the most effective protection charge
Used a mixture of social adverts, Google Advertisements, programmatic shopping for and YouTube video advertising
Created enjoyable actions with TikTok influencers to succeed in the model’s youngest audience
Designed a personalized dashboard the place Heusitos workforce members can get an summary of KPIs
Pricing: Beginning at $5,000
Location: Lisbon, Portugal | Luanda, Angola
Different Companies:
Social media administration
Content material advertising
Popularity administration
Net design and improvement
Search engine optimisation (search engine optimisation)
Coaching
Notable Purchasers: Samsung, Iglo, The Navigator Firm
A part of IPREX, a world PR and communication community, Elevate Consulting focuses closely on communication to assist construct manufacturers. They’ve developed their very own reputation-oriented methodology to maximise the repute of their shoppers.
For manufacturers that wish to leverage the influencers’ repute, Elevate Consulting additionally consists of influencer advertising of their listing of companies. This consists of influencer advertising technique, monitoring, and reporting.
The Elevate Consulting Resolution
For an instance of Elevate Consulting’s influencer advertising experience, there’s the marketing campaign they ran for Samsung to market its foldable smartphones.
Strategic Method for Samsung
Created a four-episode internet sequence wherein Portuguese celebrities and disruptors shared their ideas on how mobility and innovation will affect their skilled lives sooner or later
Leverage occasion advertising to amplify the attain of those movies
Showcased Samsung’s gadgets in motion on the premier of this internet sequence to which influencers and journalists had been invited
Created a social media content material technique which included releasing new episodes every week and sharing teasers and snippets on the influencers’ social media pages
Pricing: Beginning at $5,000
Location: Lisbon, Portugal
Different Companies:
Branding
UX/UI design
Net improvement
search engine optimisation
Notable Purchasers: Softline Computer systems, Pizza Hut, RevenueLab
Tech manufacturers can take a look at Nimax. They embrace influencer advertising as a part of their communication methods. Whereas they don’t supply end-to-end companies, they can assist determine model ambassadors. As for platforms, they primarily concentrate on YouTube and podcasts.
Utilizing a mixture of information analytics and social tendencies, they’ll create a technique to create what they wish to name “participatory communities” round your model. As soon as they’ve established a social media neighborhood, they collaborate with influencers and content material consultants to create high-quality content material.
The Nimax Resolution
Nimax was requested to develop a social media presence for Lessaffre Yeast Company. Right here’s how they reached 4.2 million with two tasks round New Yr’s Day and Easter.
Strategic Method for Lessaffre
Launched a New Yr’s pastries cooking problem and ran an introduction giveaway in Instagram Tales
Ran an extra three contests for his or her Easter marketing campaign geared toward three completely different segments particularly moms, housewives internet hosting Easter, and ladies planning to bake an easter cake
Recognized Instagram bloggers with the same viewers to put up about every of those contests
Pricing: Beginning at $5,000
Location: Headquartered in Stockholm, Sweden with distant groups throughout Europe together with in Lisbon, Portugal
Different Companies:
Digital PR
Hyperlink constructing
search engine optimisation
B2B advertising
Notable Purchasers: Betway, Common Robots, Surfshark
For those who need assistance with crypto advertising particularly, there’s AWISEE. They’ve a sizeable community of crypto influencers that embrace vloggers and bloggers boasting something from 1,000 to 100,000+ followers.
Mixing their experience on this technical subject with a methodical technique, they determine the most effective influencers and key opinion leaders (KOLs) for crypto tasks. Along with influencer advertising technique and identification, their influencer-related companies additionally lengthen to content material administration, digital occasions, and in-depth reporting.
You’ll obtain actionable insights and steady assist which is able to assist you to optimise your content material. As they’ve a totally distant workforce, emails and digital conferences are the principle communication channels. Nonetheless, the dearth of in-person communication shouldn’t be mistaken for effectivity. In actual fact, their responsive communication is likely one of the options that on-line opinions spotlight.
Along with crypto, additionally they work with a number of different industries together with tech, well being, training, style, journey, and leisure. As for platforms, they cowl all the principle ones after which some. A giant plus is that they’ll additionally run localised influencer advertising campaigns on channels like Weibo and Douyin, a ability which has landed them recognition as one of many top-rated influencer advertising companies in Seoul too.
Pricing: Beginning at $5,000
Location: Lisbon, Portugal | Barcelona and Madrid, Spain
Different Companies:
Design
Conversion charge optimisation (CRO)
search engine optimisation
eCommerce advertising
Notable Purchasers: HBO, Sage, Avis
Digital Group is a full-service advertising consultancy for medium and enormous manufacturers that wish to concentrate on branding particularly. They’ve tons of of specialists in consulting, media, and inventive companies, with their social media workforce answerable for influencer advertising boasting greater than 15 years’ mixed expertise.
It’s their experience in social media specifically that has landed them nice recognition. The eAwards skilled jury named them the Finest Social Media Company for 2 consecutive years.
Influencer advertising falls underneath their social media companies and consists of influencer sourcing, administration, and reporting. After a personalised session to know your model values and advertising targets, they’ll choose influencers who match your imaginative and prescient. Then, to trace the efforts of your influencer-generated content material, additionally they supply analytics. They’ll assess if the marketing campaign was impactful and tweak their influencer technique for steady development.
Their company’s personal development is proof that they know the best way to develop manufacturers. The Monetary Occasions have ranked them as one of many 1,000 quickest rising European corporations. Three years after they opened a bodily workplace in Lisbon, they acquired Inesting, a digital media company in Portugal, and expanded their presence to Spain.
Pricing: Undisclosed
Location: Lisbon, Portugal
Different Companies:
Branding
search engine optimisation
Buyer expertise (CX) technique
Person journey analysis
Design
Notable Purchasers: Porto Enterprise Faculty, AICEP Portugal World, Worten
A part of Havas CX, a world group of buyer expertise skills throughout the Havas Group, Fullsix is an award-winning digital company. On the Company Scope Portugal 2023 awards, they had been named the most effective digital company in Portugal.
Fullsix Portugal Linkedin put up
Their recipe—mixing knowledge technique, creativity and expertise to create emotional experiences. With regards to influencer advertising, they take a content-first strategy. They first create a content material technique earlier than crafting a technique for a particular platform like Instagram. To do that, they concentrate on client insights and key phrase analysis.
One other function that units them other than different influencer advertising companies in Lisbon is that they’ve partnered with Portugal’s prime digital writer, Observador. Collectively, they’ve created Co.Lab, a workforce with content material strategists and managers that may amplify the attain of the content material they’ve created for his or her shoppers’ campaigns.
Pricing: Beginning at $5,000
Location: Lisbon, Portugal
Different Companies:
Digital PR
Digital advertising
Occasions
Coaching
Notable Purchasers: Lyca Cell, IED
Do It On is a small advertising, communication, and digital advertising company headquartered in Odivelas within the Lisbon district. Its founder, Fernando Batista, isn’t any stranger to advertising. Earlier than founding Do It On, he was answerable for the Portuguese department of TEAM LEWIS.
As regards to influencer advertising, their workforce can assist throughout numerous levels of your mission. They’ll assist with strategic consulting, marketing campaign plan implementation, relationship administration between influencers and types, and marketing campaign reporting. Along with frequent stories which are based mostly on quantitative knowledge and an analytical interpretation of qualitative knowledge, you too can anticipate common conferences and e mail updates to maintain you on top of things.
Influencer Advertising Traits Adopted by Lisbon Companies in 2025
Leveraging micro-influencers for extremely focused, area of interest campaigns
Savvy companies—notably in vibrant hubs like Lisbon—are turning to micro-influencers to craft extremely focused, area of interest campaigns that drive significant engagement. That is underscored by our influencer advertising benchmark report that discovered that 26% of survey contributors most popular micro-influencers over 17% who opted for macro-influencers.
Not like mega-influencers, who typically enchantment to a broad vary of followers, micro-influencers sometimes function inside a distinct segment. Whether or not it’s vegan meals, Portuguese artisanal merchandise, or sustainable style, they appeal to extremely engaged communities that belief their suggestions.
Partnering with micro-influencers can also be usually extra reasonably priced than working with their mega counterparts. For a lot of Lisbon-based startups or small companies with restricted advertising budgets, this affordability makes micro-influencer collaborations a viable choice. Companies can recruit a number of micro-influencers underneath the identical marketing campaign price range which may in any other case go to a single superstar endorsement.
Utilizing superior knowledge analytics and efficiency monitoring to optimize campaigns
Gone are the times the place influencer choice or marketing campaign methods are based mostly purely on instinct. Companies are additionally now not simply vainness metrics like follower counts or Instagram aesthetics to seek out the right influencer. As matching the precise influencer to the marketing campaign is crucial, they’re turning to superior analytics instruments to evaluate engagement charges, viewers demographics, and previous efficiency earlier than onboarding influencers.
It’s not simply on the influencer choice stage when companies are leveraging knowledge analytics. By means of superior dashboards and analytics platforms, they observe key efficiency indicators (KPIs) similar to click-through charges (CTRs) and conversion percentages.
If sure influencers or content material varieties aren’t performing as anticipated, changes might be made mid-campaign. As an example, tweaking posting schedules or shifting budgets in the direction of top-performing content material can considerably increase outcomes.
Greater influencer advertising companies like VML even go so far as to create their very own dashboards. Other than serving to with marketing campaign optimisation, it’s additionally used as a device to streamline consumer communication. In any case, it’s not solely social media customers who worth transparency but additionally the manufacturers investing 1000’s of {dollars} in influencer advertising.
Prioritising TikTok and YouTube as dominant platforms for native and worldwide campaigns
Based on statistics about the influencer promoting attain in Portugal by platform, TikTok is exhibiting the quickest development. It’s anticipated that by 2029 over three million customers will see influencer adverts on TikTok, up from merely 369,000 in 2019.
Take for instance Royal Comunicación. About 62% of the influencers of their community are TikTok influencers. Additionally they caught to TikTok and YouTube for the influencer advertising marketing campaign they ran for Heusitos.
Nimax is one other Lisbon-based influencer advertising company that focuses on social media movies. They, however, focus totally on YouTube. Based on Statista, the YouTube attain in Portugal was 78.2% as of July 2024, greater than double the worldwide common of 38%, proof that manufacturers can attain an enormous viewers in Portugal by way of YouTube.
Emphasising authenticity by long-term influencer partnerships
Town’s companies are more and more targeted on fostering authenticity by creating sustained collaborations that add actual worth. Belief is a key issue for audiences relating to influencers endorsing manufacturers. A single put up or one-off marketing campaign typically lacks depth, leaving audiences skeptical.
Nonetheless, when influencers constantly companion with a model over time, the message turns into clearer, extra genuine, and credible. Followers start to see the influencer’s connection to the model as real quite than transactional.
Integrating AI instruments for viewers insights and development forecasting
One other game-changer for Lisbon’s influencer advertising companies is viewers segmentation. By breaking down the audience into smaller, clearly outlined teams, campaigns might be tailor-made to satisfy every phase’s distinctive wants and preferences.
Take for instance Nimax’s marketing campaign for Lesaffre. They know that baking with yeast is a time-consuming course of. As such, they focused their content material at ladies with time similar to housewives.
The Subsequent Transfer to Step It Up
As you go to the web sites and social media profiles of those influencer advertising companies, you’ll discover that Portuguese is commonly the principle communication language. It may not be a language barrier, if you wish to create a localised marketing campaign that targets Portuguese audiences.
Apart from that, the method to pick an company on your subsequent marketing campaign is just about the identical course of that you’d observe when outsourcing your advertising to an company situated in every other widespread hub. Discover one which aligns together with your targets and have a observe document of delivering measurable outcomes.
Regularly Requested Questions
Which companies do influencer advertising companies in Lisbon sometimes supply?
Influencer advertising companies based mostly in Lisbon usually supply assist with:
Influencer choice
Marketing campaign technique improvement
Relationship administration
Content material creation
Reporting and analytics
What’s the typical value of hiring an influencer advertising company based mostly in Lisbon?
Most influencer advertising companies in Lisbon have a minimal price per mission. This follow isn’t unusual and companies situated in different elements of the world additionally typically observe this pricing construction. Based mostly on the pricing data out there, for companies in Lisbon, this minimal price can vary something from $1,000 to $5,000.
Which components ought to manufacturers take into account when hiring an influencer advertising company in Lisbon?
That can assist you rent the most effective influencer advertising company, prioritise the next standards:
The company’s observe document (have a look at on-line opinions, testimonials, and case research)
Common communication
Clear reporting and analytics
Specialisation in your business
Language spoken
Platforms supported (YouTube and TikTok are particularly efficient at reacher youthful audiences)
In regards to the Creator
Author
Koba Molenaar brings almost a decade of wealthy expertise in content material writing, specializing in digital advertising, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established corporations, join with their audiences shines by her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is clear in her work, showcasing her as a relatable and educated voice within the business.
